According to Digital media stats forecast by We are social, 'In the year 2014 calculating the stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, an approx of 7.210 billion population out of which 3.010 billion were active internet users, 2.078 billion active social media accounts and 3.649 billion mobile users. In India there are 243 million internet users. If we were to keep these stats in mind and think of how digital media has and is revolutionizing India, there is one person who comes to our minds, this person has understood the basic and ground rules of digital marketing and has been exploiting this platform to the best use. This person is non other than our Prime Minister Narendra Modi.
Right from the parliamentary election till date PM Modi has understood the rapid growth of social media and used the platform to reach out to the citizens of the country. When PM Modi won the elections he received around 76K tweets congratulating him on Twitter using the hashtag, #CongratulationsNamo, this clearly shows how social media has rightfully reached out to the PM's supporters.
Digital technologies hyped, talk of the town, cliched used medium and the most powerful medium. Digital technologies are being increasingly used by us in everyday lives from retail stores to government offices. They help us to connect with each other and also to share information on issues and concerns faced by us. In some cases they also enable resolution of those issues in near real time.
The objective of the Digital India Group is to come out with innovative ideas and practical solutions to realize Hon’ble Prime Minister Narendra Modi’s vision of a digital India. Prime Minister Modi envisions transforming our nation and creating opportunities for all citizens by harnessing digital technologies. His vision is to empower every citizen with access to digital services, knowledge and information. This Group will come up with policies and best practices from around the world to make this vision of a digital India a reality.
The digital India week launched by PM Modi on Wednesday urges people to gain knowledge and empower themselves through digital India programme.
The vision of Digital India programme also aims at inclusive growth in areas of electronic services, products, manufacturing and job opportunities etc. The vision of Digital India is centred on three key areas -
(i) Digital Infrastructure as a utility to every citizen
(ii) Governance & services on demand
(iii) Digital Empowerment of citizens
The Digital India programme aims to provide broadband highways, universal access to mobile connectivity, public internet access programme, e-governance: Reforming government through technology, eKranti - Electronic delivery of services, Information for all, Electronics manufacturing: Target net zero imports, IT for jobs and early harvest programmes.
The estimated impact of Digital India by 2019 would be cross cutting, ranging from broadband connectivity in all Panchayats, Wi-fi in schools and universities and Public Wi-Fihotspots. The programme will generate huge number of IT, Telecom and Electronics jobs, both directly and indirectly. Success of this programme will make India Digitally empowered and the leader in usage of IT in delivery of services related to various domains such as health, education, agriculture, banking, etc," the govern ..